Newscorp - Roald Dahl.

The Newscorp Roald Dahl campaign was one of many quarterly campaigns that were undertaken while I was at Archibald Williams. This particular campaign was aimed at raising literacy levels in young children, studies show that getting kids excited about books is one of the most important things to get kids ahead in education.

As with many of their previous campaigns we were asked to roll out the campaign across a number of mastheads in both print and digital format. Using the great characters and illustrations, from the well loved Roald Dahl, to create a captivating and engaging campaign.

Project: Newscorp, Roald Dahl
Project Role: Designer
Creative Director: Emma Frizzell
Agency: Archibald Williams