It’s Milky. Studios
Project: It’s Milky. Studios
Project Role: Creative Director
Creative Brief: Branded Identity
& Social Media Concepts
Designed for the young urban individual, It’s Milky. is a bespoke fashion label that encapsulates the raw energy and aesthetic appeal of contemporary life. With limited-edition silk garments featuring unique, hand-drawn designs crafted in Australia.
To capture the essence of It’s Milky.’s bold and daring clientele, we developed a vibrant and playful brand identity. The brand’s visual language is characterised by a versatile design system that effortlessly adapts to evolving trends.
Through a blend of typography, colour palette, and imagery, we created a cohesive brand that resonates with the target audience. Infusing the brand with a sense of individuality and exclusivity, It’s Milky. aims to establish itself as a go-to fashion label for the modern, fashion-forward consumer.
