Midnight and the Gypsy
Project: Midnight and the Gypsy
Project Role: Creative Director
Creative Brief: Branded Identity
Midnight and the Gypsy is a bohemian fashion label dedicated to empowering women of all sizes. Recognising the importance of comfort and style, we crafted a brand that celebrates individuality and self-expression.
Our design approach was an elevated bohemian aesthetic, with a sophisticated yet accessible feel. By combining hand drawn elements with a minimalist colour palette, we developed a distinctive brand identity that resonates with our target audience.
The visual language not only captures the free spirited essence of boho fashion but also elevates it to a premium level, empowering women to express their unique style with confidence.
The result is a brand that not only looks beautiful but also feels authentic, reflecting the core values of the Midnight and the Gypsy woman.
