Call of the Unknown
Project: Call of the Unknown
Project Role: Creative Director
Creative Brief: Branded Identity & App concept
Call of the Unknown, an online shopping platform that offers ethical and sustainable on trend fashion. Aiming to bring the heart and soul to the online shopping experience.
For your inner badass, your sassy queen, your whiskey drinking, travel loving sister.
Our branding strategy for Call of the Unknown focused on creating a clean and minimalist aesthetic to highlight the diverse range of products offered. By incorporating natural elements, we aligned the brand with its commitment to sustainability while maintaining a contemporary feel.
This pared-back approach allowed the unique qualities of each featured brand to shine through, creating a cohesive yet dynamic shopping experience.
