Ocean & Pasture
Project: Ocean & Pasture
Project Role: Creative Director
Creative Brief: Branded Identity & Collateral
The concept for Ocean & Pasture, a beachfront restaurant in Manly’s north, was rooted in the unique local character, a relaxed coastal lifestyle that embraces quality, fresh produce. We aimed to capture this essence in a brand identity that was both rustic and refined.
To emphasize the commitment to local produce, we incorporated elements reminiscent of traditional produce stamps into the custom logo design. This visual identity, combined with a clean and informative menu, created a cohesive brand experience that authentically represents the restaurant’s offerings.
Inspired by the ocean, sand, and Manly’s natural beauty, we crafted a colour palette of earthy tones and coastal blues. Typography was selected to reflect the restaurant’s laid-back yet sophisticated atmosphere.
